Micro, Small, and Medium Enterprises (MSMEs), which form 99.6% of the registered establishments in the country and contribute 62.6% to the labor force, have been disproportionately impacted by the COVID-19 pandemic. The year 2020 has compelled business owners to overcome new challenges brought about by unprecedented restrictions. The call to invest in Disaster Risk Reduction Management (DRRM) for more effective recovery and continued service delivery is more urgent than ever.

Together with Jonna and Edwin, this series aims to spotlight key elements of championing national disaster resilience  in the MSME scene. These episodes will highlight key areas of service leadership and provide an understanding of qualities that instill continuous and excellent delivery of services.